Iron Chef Michael Symon is bringing 'gourmet lite' to the Midwestern crowd. Selling burgers and mac & cheese to hungry sports fans, the renowned chef just launched a couple establishments at Cleveland's Quicken Loans Arena.
This is a smart move for Symon since it will help attract a new audience to his food. Many folks can't afford to eat at a pricier restaurant, and this venture will enable the chef to continue making money in difficult times.
Another Iron Chef, Masaharu Morimoto, is also going casual: he's planning to launch Skewers Bistros in American airports.
Will this simplification of gourmet food continue? Several food celebs like Rachael Ray and Guy Fieri are still busy entertaining the masses with their hyper TV personalities and dumbed-down kitchen techniques.
This easy approach does work for the ADD audience. Besides, who has time to spend hours in the kitchen on a 4-course dinner? It's much more fun to roll out some ready-made pizza dough, slather on the pepperoni, and then tell folks you 'cooked' a meal in 30 minutes or less.
Other Food News Across The Web:
- Is it almost too late to save our seafood supply?
- Anthony Bourdain is getting his own cartoon series next year.
- How to drink like the Obamas: here's their White House wine list.
- Planning your Thanksgiving dinner? How about an antibiotic-free, veggie-fed turkey from Martha Stewart?
- A restaurant in Forks, WA, will be named after Volterra, a town featured in the popular Twilight book series.
