Self-confessed chocoholic Eva Longoria Parker stopped by Merceds Benz Fashion Week to help launch M&M'S Premiums -- a new high-end line of five melt-in-your-mouth chocolates in fancy flavors like Raspberry Almond, Mint Chocolate and Triple Chocolate. Joining the delicious 'Housewife' was the delicious M&M's spokescandy, Ms. Green.

The new, colorful candies were showcased by fashion models in matching gowns designed by fave red-carpet designer Pamella Roland. Roland also designed Parker's gown which can be yours if you have the highest bid when the gown goes up for auction at Clothes Off Our Backs benefitting children's charities.

As of posting, the dress wasn't up for auction yet, but Parker was on a tight schedule -- she flew from LA to NYC for the event and then was heading to meet her pro-baller hubby, Tony Parker, in France ... after digging into some of the candy, we're sure.

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